Fallout of No March Madness
When the Dr. Mark Emmert cancelled the NCAA Men’s and Women’s Basketball Tournament, and rightfully so, he started a domino effect that reached far beyond the city of Atlanta, the networks who would be covering the tournaments, like CBS, TNT, TBS, and TruTV, the official sponsors like Coke and Corona, and the teams in the major conferences participating in the field of 64.
All of those entities stood to make money of the tournament, and now stand to lose money because not a game will be played. In fact, it is estimated that the NCAA alone stands to lose $1B in revenue by the cancellation. But in my opinion, it’s the student athletes that stand to lose the most by the tournament not being postponed and outright canceled, and the smaller universities that don’t generate the kind of dollars that schools on the ACC, Big 10, Big 12, Big East, SEC, PAC 12, and MWC do.
Teams that made the tournament for the first time in a long time, teams like Rutgers and Hofstra, or won their conference tournament for the first time ever, like BU. Think about how much those schools and their student athletes could’ve used the exposure that the tournament provides. A team like Dayton, a mid major, who for the first time in their history was going to be a #1 seed, and has a transcendent talent in Obi Toppin, who is a red shirt Sophomore who will probably be declaring for the NBA Draft, this could’ve been their only chance at National Title for who knows how long?
The student athletes, who don’t make a dime off the tournament, that lost the most in this are the seniors, who aren’t talented enough to play on the next level, and the 2020 NCAA Tournament would’ve have been their swan song, the last time they would ever step on the court with their teammates, the last time they would wear their uniform with their universities name and colors, the moment they practiced and prepared for their whole lives to give it their all for as they say “One Shining Moment”. Those are the one I feel the most sympathy for.